A physician profile. A production system.
Put the people behind the care
in front of the people who need it.
Physician profile videos built around the needs of large health networks. From a team with 10 years and 250+ physician profiles behind it.
Let’s talk about your physiciansFor health-network marketing teams & medical marketing agencies
250+Physician profile videos
10 yearsProducing physician profiles
PA · NY · NJ · FLAnd more
01 / The challenge
You’re thinking beyond a single great video. You’re thinking about an entire network.
How do you introduce the individual without losing the bigger picture? How do you make physician video a program your team can plan around?
The Physician Spotlight brings a system dedicated to physician profile production to that challenge. A clear focus: the physician, the story and a library that represents your network.
02 / The method
A named method behind the Physician Spotlight.
Terry introduces the Five Fives in the product film above. This is where the method will be set out in his own words.
03 / Per physician
The right conversation starts with a clear scope.
Use this space to assess the Physician Spotlight against your content plan. The exact deliverables need Terry’s confirmation before they can be listed here.
04 / The work
250+ physician profiles. Start with the idea behind them.
Beyond the profile
2.4M
A TVCF production reached an audience of 2.4 million. A different format from the Physician Spotlight, and another way to see the possibilities of physician storytelling.
The film shown here is the Physician Spotlight explainer.
Talk about your project05 / Getting started
Three things to put on the table with Terry.
Use these discussion points to shape the brief, from your first physician to your wider program.
Which physicians and locations are you considering? What should a patient or referring provider know about them?
Where will the videos live? Bring your content priorities, timing and internal approval requirements.
Discuss the deliverables, production approach and investment with Terry before deciding how to move forward.
06 / Who it’s for
For the network
You’re responsible for representing a roster of physicians, across specialties and locations. Bring the full picture to a team whose production system is dedicated to physicians in large health networks.
Talk network productionFor the agency
You’re shaping the marketing. You need to know who can help bring the physician story to the screen. TVCF brings experience as a medical marketing agency’s production arm to that conversation.
Talk agency production07 / The team
The Video Content Factory. Philadelphia.
Meet the team behind TVCF, led by Founder and CEO Terry Leahy.
Founder / CEO
08 / Good questions
The Physician Spotlight Video is The Video Content Factory’s physician profile video product. It brings a production system dedicated to physicians working in large health networks to the task of building a profile video library.
TVCF has spent 10 years producing physician profile videos, with more than 250 produced. That experience is the foundation of the Physician Spotlight.
TVCF has experience as the production arm for a medical marketing agency. If you are looking for physician video production for your clients, start a conversation with Terry about your brief and the working relationship you need.
TVCF serves Philadelphia, New York, New Jersey, Florida and more, and is taking the Physician Spotlight nationwide. Share your locations with Terry to discuss your project.
A useful starting point is your physician roster, locations, intended audience and where you want the videos to appear. Bring your timing and approval requirements so you can discuss them with Terry.
Discuss your project scope with Terry.
09 / Your next physician story
Tell Terry about your network or agency, the physicians you have in mind and what you want the videos to do.
Email Terryterry@thevideocontentfactory.com
Based in Philadelphia.
Serving Philadelphia, New York,
New Jersey, Florida and more.
